Learning Digital

The process-based approach, focuses on organization & control across an entire project. Projects are to be viewed holistically from start to finish: careful planning before launch, clear structuring of each stage of the process and answering all open questions after the project is completed.

As soon as e-commerce is to be included in one’s own business model, one is faced with another decision to create an online store or to sell the products via a marketplace. The advantages of having your own online store are flexible handling and integration into the corporate brand.

In general, online marketing managers (f/m/d) are responsible for all of a company’s marketing activities that take place on the Internet. They develop and implement online marketing strategies for a promising Internet presence and organize advertising measures and campaigns on the net.

Social media are an important part of the marketing mix today. The direct connection and communication from the company to its customers only succeeds with the right strategy and tactics. This is rewarded with customer trust and enthusiastic customers who become brand ambassadors.