ServiceNow: The Technology Platform With Big Ambitions for Germany

Here’s a number that should get your attention: 85% of Fortune 500 companies run their operations on ServiceNow. That’s not a niche tool. That’s infrastructure.

If you’ve noticed how many job postings mention “ServiceNow experience,” you’ve probably wondered: what exactly is this platform, and why is everyone suddenly hiring for it?

Let’s break it down.

What Is ServiceNow?

ServiceNow is a cloud-based platform that helps large organizations automate and manage their workflows. Think of it as the operating system for how companies actually get work done.

Originally built for IT service management—the systems that handle requests like “my laptop isn’t working” or “I need access to this software”—ServiceNow has since expanded far beyond IT. Today, companies use it to automate processes across HR, customer service, security operations, and finance. When an employee requests time off, when a customer files a support ticket, when a security alert needs triaging—ServiceNow can orchestrate all of it.

The result: less manual work, faster response times, and processes that work the same way every time.

Why Is ServiceNow Growing So Rapidly?

The growth numbers are striking. In 2024, ServiceNow added $2 billion in new subscription revenue, bringing their total to $10.9 billion. The yearly revenue grew at a compound annual growth rate (CAGR) of 31% from 2016 to 2024. The platform now serves over 8,400 organizations worldwide.

What’s driving this? Three forces:

First, digital transformation isn’t optional anymore. The pandemic accelerated what was already happening: companies need their processes to work digitally, not just on paper. ServiceNow provides a single platform to make that happen.

Second, AI is changing the game. ServiceNow has invested heavily in AI capabilities, earning recognition as a Gartner leader in AI Applications for ITSM (IT Service Management). As companies rush to implement AI, they need platforms that can actually deploy it, and ServiceNow is positioned as that infrastructure.

Third, the platform keeps expanding. What started as IT ticketing now covers dozens of business processes. The more a company uses ServiceNow, the more valuable it becomes. In 2024, 86% of new ServiceNow contracts included five or more ServiceNow products.

ServiceNow is also complimentary with other technology platforms such as SAP and Salesforce. ServiceNow integrates with hundreds of applications, bringing significant opportunities for specialized integrations.

How Is ServiceNow Establishing Itself in Germany?

ServiceNow has been investing heavily in the German market. The company operates an office in Frankfurt and hosted its World Forum in Munich in late 2025, signaling the importance of the DACH region (Germany, Austria, Switzerland) to its growth strategy.

The partner ecosystem tells the story of local adoption. Major German consulting firms are building dedicated ServiceNow practices, and the ecosystem continues to grow.

In early 2024, ServiceNow made a strategic investment in Plat4mation, a leading European implementation partner. As part of that investment, Plat4mation committed to adding over 400 new ServiceNow professionals in Germany and Central Europe.

German enterprises are adopting the platform too. Companies like Siemens and Bayer use ServiceNow to run critical business processes.

What ServiceNow Jobs Are Available in Germany?

The job market reflects this growth. As of late 2025, there are over 550 open ServiceNow positions in Germany, ranging from consultants and developers to administrators and architects.

Compensation is competitive. ServiceNow consultants in Germany earn an average of €55,000 annually, with top earners reaching €79,000 or more. For senior roles and specialized modules, salaries can climb significantly higher.

The demand exceeds supply. A K2 report documented a 55% surge in ServiceNow demand that’s fueling a skills gap across Europe. ServiceNow has responded by launching global training initiatives, including a commitment to train one million people on its platform.

For job seekers, this gap represents opportunity. Certified professionals earn 20-40% more than their non-certified counterparts, and the certification path is accessible even for those without traditional IT backgrounds.

What This Means for You

ServiceNow isn’t just another enterprise software platform. It’s becoming essential infrastructure for how modern organizations operate—and Germany is a key market for its growth.

If you’re exploring career options in tech, ServiceNow offers a path that combines strong demand, competitive salaries, and a skills gap that works in your favor. The platform is complex enough to be valuable, but learnable enough that motivated professionals can get certified and job-ready in months, not years.

Ready to explore further? Visit servicenow.startsteps.org to learn about training programs that can help you build ServiceNow skills.

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